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Fireside chat with Jill Manty, Co-Founder of MantyWeb

Jill Manty us the co-founder of MantyWeb, a company that provides services to in house marketing departments and creative agencies in the area of web development, SEO, paid search and analytics. Some of their favorite work is diagnosing issues related to SEO through their audit process.

Her job means building relationships. Whether it’s as part of the business development cycle or managing a project, her job is to understand how you work, so doing business with them is the best, easiest part of your day.

As a mother of 6, she is uniquely qualified to build relationships and manage human and operational resources. Have you ever packed 8 people for a 20 hour trip in a minivan? She has. And successfully negotiated who was sitting where and who was touching who with no permanent injuries and with no one walking home. She’ll bring that same brand of level-headed problem solving to your projects.

More about MantyWeb and Jill’s experience can be found below:

What’s the story behind MantyWeb?

MantyWeb was started in 2009 when co-owner George Manty was laid off from Hewlett-Packard during the 2009 financial meltdown. With jobs scarce George and his wife Jill decided to turn their hobby SEO business into their primary source of income. Jill is the more outgoing of the two, so she was a natural fit for business development and client management, while George brought 20 years of technical experience to the table.

As Jill started networking and explaining SEO to small business owners, she quickly discovered that they were missing a vital component needed for search engine optimization – a website. So MantyWeb started building websites, in addition to their search services.

What was the most difficult part of your experience in the early beginnings?

In the early years, the most difficult thing was creating the right offers at the right price and understanding how to deliver services in a profitable manner. It was easy to not count all of the time involved in a project, forgetting to include the time involved with project management or with sales. For the first few years, we were operating at razor thin margins – paying the bills but not thriving.

What are you most proud of regarding your business?

We are really proud that we have built a business that provides excellent service at a good value and that we take care of our employees – offering decent pay, flexible time and benefits that are often not available from a small business. We have always believed that we don’t need to operate from a place of scarcity – that the pie is big enough for everyone to get a slice.

What is your vision for the future of MantyWeb ?

As we grow and move forward into our second decade in operation, we intend to continue that way of operating. We are exploring new ways of delivering services in a streamlined manner, which will allow us to offer even better value to our customers by developing services in several specific verticals. The first vertical we’re developing is in the service industry sector, specifically offering cost effective website and marketing solutions for plumbing and HVAC companies.

What’s your advice for the businesses that are trying to adapt to this economic climate?

In our current economic environment, it is critical that small businesses really understand their profit margins. Focusing on revenue is tempting, but just because you’re making money doesn’t mean you’re keeping it. Look at your most profitable services and clients and double down on those. The past year has not been bad for us and for our industry, but we’ve gone through financial tough times in the past. We learned that there are projects you take for cash flow, but those are different than projects that actually help your business grow. But when times are hard, you do what you have to keep your doors open and the lights on.

What books do you have on your nightstand?

On my nightstand right now, I have Profit First, a memoir about Officer Clemmons (from Mr. Rogers’ Neighborhood) and Eighty Days, the story of Nellie Bly and Elizabeth Bisland’s race around the world.

Our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss about their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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