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Fireside chat with Tyler Ellis

Who is Tyler?

I am the Director of Revenue Operations for FlyWheel Consultancy and reside in Austin, TX.

Tell us more about your role in Miller Creek Marketing

We recently changed names to FlyWheel Consultancy.

My role is one many experience in a start up or small company. I wear a lot of hats including sales, marketing, consultations, hiring, etc. but alike all start ups this is a joint effort.

More specifically I handle most of our Sales System Implementations, managing lower level consultants, and growing our profitability percentage.

What is the most difficult part of your job? But the most rewarding one?

A lot of consulting is diving into the unknown as the subject matter expert because there may not be a cut and dry solution.

For instance I consider myself to be a HubSpot and Salesforce Expert. More often than not your clients will need something specific built into their system in order to maximize their spend. A lot of the times when you have to build something specific into HubSpot or Salesforce there isn’t exactly a road map and no one else has really done anything like that before so you have to make your own path.

That is why it is the most rewarding. There is not a more gratifying feeling than the complex automation puzzle you just put together for someone working like a charm.

Is there anything that you would change about your professional path?

Nothing I would change necessarily. The only thing I wish I could do is go back and get out of my own way when it came to expanding my knowledge and skills. But it would be pretty hard to tell a 21 year old not to drink beer and play xbox.

What’s your key strategy for the development of your company?

Our ultimate strategy for development is centered around internal promotion and taking advantage of opportunity in a down market. We hire incredibly bright college students or young professionals and train them to be the best consultant they can be.
Down markets bring layoffs. We are a smaller firm that has been stockpiling cash for the last few months looking for an opportunity to hire the same level of talent that the Googles or Amazons hire.

What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?

We have already seen an explosion in demand for services. I am not old enough in this business to have to turn down the amount of inquiries we get on a weekly basis because we do not have the capacity for new projects.
In the business climate as a whole it is going to come down to the founders and CEOs who had the forethought to start cutting expenses and stockpiling cash. We started lessening expenses 6 months ago in preparation for decreased demand and for reserve cash just in case.

Please name a few technologies which have the greatest impact on your business


What books do you have on your nightstand?

When Genius Failed
Gym Candy
Chaos Monkeys

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